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How does DuckDuckGo make Money?

Duckduckgo is a search engine that makes Money by displaying sponsored links. When you search for a word or phrase, Duckduckgo will display results from some of its partner companies.
These companies may be paying to have their products displayed on Duckduckgo, or they may be paying the company that created Duckduckgo to show their ads.

How does DuckDuckGo make Money?

What Is DuckDuckGo?

DuckDuckGo is a non-commercial search engine that can be used to find information about an individual, a group, or an event. It does not store the personal information of its users as many commercial sites do.
  • Duckduckgo has no ads in its results and profits from providing top-rated online products for finding what you are looking for on the internet at no cost to you other than your time surfing around menus and web pages.
  • You can browse the web with nothing in mind and have DuckDuckGo provide you with relevant suggestions for sites because of its unbiased search results.
  • Duckduckgo generates revenue by displaying advertisements alongside its search results. The company has partnerships with many ad providers, including Yahoo! and Microsoft’s Bing. When you search on Duckduckgo, the site will show you sponsored results from one or more of its partners.

How does DuckDuckGo work?

The short answer is that DuckDuckGo doesn’t track you. It doesn’t store your IP address or track your searches. It doesn’t share your data with third parties.

Is DuckDuckGo a privacy browser?

  • DuckDuckGo is an open-source search engine, meaning that the source code for the software and algorithm are available for everyone to see. This means that anyone can alter the program to track you.
  • DuckDuckGo doesn’t share your data with third parties and doesn’t store your IP address. It also doesn’t track your searches.

History of DuckDuckGo

  • DuckDuckGo is a search engine started in 2008 by former AOL employees Gabriel Weinberg and Douglas Mackinnon, who resigned from their jobs at the time. The name "DuckDuckGo" comes from an American children's nursery rhyme called Old MacDonald Had a Farm (where I got my first start with programmers!).
  • The meaning of ' duck' means to run away quickly - hence stating it as the friendly type would mean it would be hard to catch. Similar in ways is the name ' Google', which stands for "Googol". The word 'go' means big (a very large number) - hence, with many results (search engines do this by searching through all kinds of websites), people will screen your search query as if you were looking for something huge (laughs).
  • The same thing went into my mind when I came across DuckDuckGo, which stood out due to its cute name and the fact that they stated they would never pass any personal data onto third-party companies as Facebook did.
  • According to their website, "Privacy first" is what drove them towards starting a search engine - although I question how many people are even aware of this phrase! As well as everything mentioned above, DuckDuckGo has also shown more true characters than other search engines by adding TONS of ways for us to search! Here are some of the reasons I think DuckDuckGo is such a decent and fun website:-

The data usage policy

So as you can see, DuckDuckGo has cheaper searches and offers free example questions on how to make websites. To me, both policies ARE quite important.
This allows them to try different things out instead of missing good ideas by searching other ways (every aspect they identify with; whether it's the yellow duck character or not, is for them to decide).

Focused On Us - Not Bias

DuckDuckGo stated their reason behind starting Duckduckgo was so people could search things ``thinner",; meaning less irrelevant results.
One of my favourite features that I come across when searching on other web pages: is FAQs by Google.
However, some companies are too eager and want to get up to their quality standards with the search results, rather than making things better, so you click on them (which I like!).
This can be found on many internet pages and (what annoys me) even SMS messages asking whether people are being picked up! A true example is "Do not Mess with Texas' ' by Google. However, March 10th isn't about Google’s policies because it was when we started DuckDuckGo.

Competitions & Entertaining Offers for New Users

The famous Duck Race! The first thing I did after launching 'Duckduckgo' was to post this on the blog. As soon as I spotted it, other people were messaging me about how fun and cool the race was!
This proves that not only will we become annoyed by companies through their policies: but so can our clients/users unless they are given a fast and simple way of expressing disapproval.
When we work with our customers and have a problem, the best thing we can do is find out why (otherwise, it's just us bashing us on Twitter).
DuckDuckgo allowed this newbie to win $10 in cash every week for seven months – come May 1st, 1966, you'll become President of TRON if you get here first!

Who Owns DuckDuckGo?

DuckDuckGo is owned by a non-profit, non-commercial 501c3 organisation called the DuckDuckGo Foundation. It’s headquartered in New York City. An anonymous philanthropist founded the Foundation in 2003.

Who Creates DuckDuckGo?

DuckDuckGo is open-source and was created by John Giannandrea and Gabriel Weinberg. They use a “don’t track” method to do searches.
This is a unique method of searching. The website isn’t tracking you or storing your information.

How does DuckDuckGo make Money?

  • The company charges a small per-search fee, proportional to the price of each advertiser's offer. About 20%–25% of DuckDuckGo users search for specific products, and their websites appear in these results. When someone searches for something like "Mazda" or "Lincoln", you can see car ads or Lincoln advertisements, but not Mazda ones.
  • This also breaks Google's rules against displaying third-party sites in its organic search results. DuckDuckGo's business model is new and possibly serves a good purpose. Google could be showing sub-par results with information that isn't as trustworthy or cheaply produced.
  • In most cases, search engines don't employ human editors as we do, who can pick up on bad grammar or spelling mistakes. Currently, DuckDuckGo has over 2 million users per month.
  • The company does not make an income from advertising in its search engine (although some companies like IBM have sponsored ads in the results) and has no revenue streams other than advertising.


How profitable is DuckDuckGo?

DuckDuckGo is a private search engine increasing in popularity in recent years. The company has made a big push for user privacy, which has helped it grow its user base. But how profitable is DuckDuckGo?
  • DuckDuckGo is a private search engine that was founded in 2008. The company has seen significant growth in recent years, with its user base increasing from just 5 million searches in 2013 to over 18 billion searches in 2018. DuckDuckGo’s popularity is mainly due to its focus on user privacy.
  • The company doesn’t track users or collect any personal information, which sets it apart from other search engines like Google and Yahoo.
    While DuckDuckGo is growing in popularity, it’s still not as widely used as Google.

Does DuckDuckGo sell your data?

DuckDuckGo is a search engine that prides itself on its commitment to user privacy. The company has built its business model on the promise that it does not collect or sell user data.

However, recent reports suggest that DuckDuckGo may collect and sell user data, contrary to its public statements.

This has generated concern among users, who wonder whether DuckDuckGo can be trusted to protect their privacy.

Does Google own DuckDuckGo?

  • There's been a lot of speculation lately about whether or not Google owns DuckDuckGo. In this article, we'll look at the evidence and see what we can conclude.
  • DuckDuckGo is a search engine that promises to protect your privacy by not tracking your searches. It has become increasingly popular in recent years as more and more people become concerned about online privacy.
  • On the other hand, Google is a search engine known for tracking your searches and using that data to fuel its massive advertising business. As a result, many people have turned to DuckDuckGo as an alternative to Google.

Does China own DuckDuckGo?

  • Does China own DuckDuckGo? This question has been on many people's minds lately, and for a good reason.
  • DuckDuckGo is a search engine gaining a lot of traction in recent years. It is known for its strong privacy protections, making it a favourite among users concerned about their online privacy.
  • However, some people have been questioning whether the Chinese government owns DuckDuckGo. This suspicion was first raised after users noticed that the company's headquarters are located in Beijing, China.
  • So is DuckDuckGo owned by China? The answer is no. It is not. The Chinese government does not own DuckDuckGo, and its headquarters are not located in Beijing, China.


In this blog, we aimed to answer the question - how does DuckDuckGo make Money? - by explaining the various revenue streams that the company adopts.

From display advertising to hosting and selling user data, DuckDuckGo is constantly looking for new ways to monetize its user base and expand its reach. 

So, whether you're curious about how DuckDuckGo makes Money or want to learn more about the company's inner workings, this blog is for you!

Duckduckgo is a search engine that doesn’t track user data. And that’s why it doesn’t make Money from tracking user data. But Duckduckgo does have an ad network.

And that’s why Duckduckgo makes Money from ads.

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